Run your own site without going back to the agency for every update
Three hours, one live session, one clear playbook. After the masterclass you publish, edit, and review traffic without backup.
Trained 80+ founders to take their own site off agency life-support
Watch a 90-second look at what you’ll get
If any of this hits home, you're not alone
Most founders treat their site as a liability. After the masterclass it becomes a tool you actually use.
- Every small change sits in an agency queue for days.
- Your site ages faster than you can update it.
- You don’t know which sections to fix first or what to leave alone.
- You’re scared one click will break the whole page.
- There’s no clear report on what changed and what to change next.
In three hours you’ll edit your site without flinching
Full confidence in the CMS
You know where things live and what you can safely change.
A 15-minute update routine
Backup, draft, publish, verify. Repeatable, calm, no improvisation.
A 90-day content plan
You leave with a concrete list of what to add and when.
Three conversion-section templates
Hero, offer, FAQ — copy-paste-ready and easy to tune to your brand.
A day-one safe-edit list
Quick wins you can ship right after the session.
Built for a specific kind of operator
This is for you if…
- Founders who already have a site and want to run it themselves.
- Marketers responsible for the website’s content.
- Owners who want to understand what actually moves conversion.
- People who paid an agency for a tiny update once and refuse to repeat that.
This is NOT for you if…
- Anyone looking for a no-effort shortcut.
- Developers wanting to learn Payload from the code side.
- Businesses on a closed SaaS platform with no editor access.
Who you'll learn from
Dr. Sam Lee
Dr. Sam Lee has spent a decade helping service businesses turn websites into real sales channels. Has run sessions and workshops for 200+ teams — from solo consultants to mid-size marketing departments.
- 10+ years building content products
- Trained 200+ marketing teams
- Ongoing work with mid-size agencies across Europe
- Published on UX and conversion design
Everything you need to know
- When
- Friday, 26 June 2026 · 17:00 (UTC)
- Format
- Online
- Price
- $49
- Seats
- 50
You also get
"Safe CMS edits" checklist
12 steps to run before any big change.
Session recording
Access for 12 months — rewatch whenever.
15-minute 1:1 after the session
A short consult on your own CMS within 2 weeks of the masterclass.
Common questions
What should I bring?
Is there a refund policy?
Take your site back
One session, a clear plan, and a routine you’ll keep using long after.