Five decisions to make before a website project starts
Before the project reaches a developer, a handful of choices will determine how long the build takes and whether the site actually does its job.
Most website delays come not from technical problems but from missing decisions: who is the main audience, what is the one most important action on the site, which content must be ready before launch.
Before talking to an agency or developer, answer five questions. First: who is this site for and what should it do for that person? Second: which content is ready and which still needs to be written or photographed? Third: is there existing branding — logo, colours, typefaces? Fourth: what is the launch deadline and how flexible is it? Fifth: who will manage the site content after handover?
Answering these questions shortens the discovery phase considerably and lets the team work with real material from the start, rather than waiting on decisions mid-project.
If you do not yet have answers to all five — that is a good moment to have a conversation. Discovery is part of what we do, not a separate add-on.
Keep reading
Good data does not require a stack of tools. A handful of metrics is enough to show whether the site is actually working towards the business goal.
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