How to measure website performance without tracking everything
Good data does not require a stack of tools. A handful of metrics is enough to show whether the site is actually working towards the business goal.
The most common mistake after a launch is reaching for every available analytics tool. After a few weeks the dashboard is full of charts, and there are still no decisions.
A better starting point is three things: where visitors come from, which pages lead to contact, and how long it takes to load the most important pages. That is enough to understand where the site works and where it loses people.
Only once you have answers to those three questions is it worth adding more metrics — and only the ones that translate into a concrete decision, not another line on a chart.
Keep reading
Before the project reaches a developer, a handful of choices will determine how long the build takes and whether the site actually does its job.
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